Farmers Market

Being able to by the food from the person that produces or grows it. Seeing the person who is purchasing and probably consuming the food. How does this impact the transition. Once there is a face behind the food, is the buyer going to go back to this seller? If the transaction becomes more than just monetary but also personal, how will the producer change? Will they keep the buyers well being in mind and sacrifice the profit margin for their well being? At the same point, by knowing who ones buyers are, will the buyer take this added knowledge and improve the experience. Will they get to know the buyers, their preferences and make their future purchases even better?

Should the seller can focus in on their current buyers and make them happy, letting the business take its course or should they just worry about selling their crops.

The perceived quality of bananas. It is known that bananas that have small black marks and blemishes on them are natural and also healthier. This is caused by a local practice of the farmers to spray the bananas a day or two before harvesting and in doing so causes them to stay perfectly yellow and blemish free. Bananas that are blemish free sell higher in the commercial market but at the expense of the consumer who doesn't know that the fruit it tainted with chemicals.

Who is the one that must step up and fix this, the market, the buyer or the seller? Where does ethics come into play? Where does educating the consumer come into play?

Fresh produce picked within 24 hours of purchase.